The Muppets were a large part of my childhood, but I never noticed this scene until I watched Muppets Take Manhattan as an adult. As confusing as Pete’s pep-talk is, people are even more confusing.
Understanding people is a big part of being in church communications. This past Sunday I was reminded how much people can amaze you despite how much you think you know them.
As our pastor began his sermon I stepped away from the soundboard (leaving my wife in charge) to check on things around the church. I like to do this to make sure everything in my ministry is working properly and that none of my volunteers need any help. Before I took two steps into the hall outside the sanctuary I was stunned by what I saw. Someone (a child) had drawn signs with construction paper, crayons and colored pencils and taped them to the walls. The signs simply said “Braids for missions. $1 or more. This way. <—-“.
I was shocked!
Who put these here?
Why didn’t I, as the director of communications, know about this?
Does any of the staff know about this?
It’s a good thing our OCD Executive Pastor is on vacation because he would absolutely lose it if he saw scotch tape on the newly painted walls!
But most importantly, WHO IS THIS? I’m glad they’re specifying that the money goes to missions, but even that is extremely vague!
As I did some investigating I discovered it was two girls from our GAs who were making bracelets to sell after the service. After finding the adults in charge and asking them to relocate the signs that were taped directly on the walls, my mind started wandering (some more).
How do they expect to sell any?
They didn’t say who they were.
They didn’t say what they were selling. (I assumed bracelets, but they didn’t really say)
People won’t know about it until they’re out of the service and ready to leave.
The signs are difficult to read and taped in very random places throughout the halls.
This is going to be a disaster.
Later that night, in the evening service, our pastor announced that the girls made $70 from their bracelets.
I spent a month advertising for a Youth Fundraiser Lunch. It was advertised everywhere and even offered online registration. In the end, it was one of the lowest attended youth fundraisers we’ve ever had.
Am I going to change how I advertise? Not necessarily. But I’m not going to be so quick to assume that someone else’s “bad” decisions or “bad” marketing will lead to failure. I won’t assume that just because they didn’t do it “by the book” it’s a waste of time.
Alternate title for this post: I will never understand people. They’re the worst.